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KFC's new restaurant in Orlando, “Saucy,” focuses on sauces and bold flavors aimed at Gen Z customers.
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Saucy includes 11 sauces, chicken tenders, fries, and coleslaw.
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Saucy is gaining popularity on social media and, if successful, may expand to other cities in the United States.
KFC They've opened a new restaurant called Saucy that focuses on sauces and dips, but their only current location is in Orlando, Florida. Saucy's color scheme and concept differ significantly from KFC's traditional color scheme.
Kentucky Fried Chicken, also known as KFC, was first founded by Harland “Colonel” Sanders in 1952 in Salt Lake City, Utah. Since then, the food chain has turned into one of the largest fried chicken franchises in the world. KFC's Colonel Sanders appears on the company's red and white logo, which is recognizable from any street corner. KFC's menu mainly consists of fried chicken products marked with 11 spice recipes. The franchise is also known for its brand message of family and giving. But KFC seems to be trying its luck with a new concept and a whole new restaurant.
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On December 23, KFC began testing a new restaurant, “Saucy,” in Orlando, Florida. As the name suggests, Saucy's main focus is sauces and dips. The restaurant offers a total of 11 sauces to match KFC's 11 Spice Chicken. Among the dips available are names like Jalapeno Pesto Ranch and Thai Sweet'N Spicy. Saucy's menu isn't limited to dips; they also offer chicken tenders, fries, coleslaw, and more. But unlike KFC, Saucy's logo and decorations are bright pink. Additionally, in an interview with CNN, KFC stated that Saucy's target audience is Generation Z, a group of people more interested in bold flavors. KFC plans to keep pace with recent industry trends through Saucy. The restaurant only has one location for the time being, but if Saucy's concept proves popular, it may expand to other U.S. cities.
KFC opens new restaurant 'Saucy' in Orlando, Florida
Saucy's interior also has a bold and loud concept with pink and orange décor. Fans can dine inside or take their orders home through the drive-thru. Although Saucy has only been open for a few days, it is already gaining popularity among internet users, with content creators sharing their order videos on platforms such as TikTok, YouTube, and Reddit. It is common to introduce new concepts or products gradually to test the waters in the food chain. In early December, Subway introduced foot-long nachos in select locations across the U.S. and Canada. Likewise, McDonald's launched a limited-edition Chicken Big Mac following a massive marketing campaign with Twitch streamer Kai Cenat.
If Saucy succeeds, KFC will see an opportunity to leapfrog its American rivals. Of course, KFC is very popular around the world, and has even launched collaborations and products that can only be found in other countries. For example, KFC Spain launched Chicken Tamagotchi, and KFC China launched an exclusive product. genshin impact toy line.
