in supermarket simulatorIn a cozy game focused on owning your own one-stop shop, you'll be in charge of all day-to-day operations. This includes ordering, stocking your shelves, and most importantly, setting the right prices for the items you sell so you can continue to do business.
Supermarket Simulator: 5 Beginner Tips
Continue to develop your business.
If the idea of setting a price seems daunting, don’t worry. Supermarket Simulator incorporates a variety of real-world economies for you to use to your advantage. In this complete pricing guide, learn how to set prices in Supermarket Simulator without sacrificing business success or customer happiness.
Updated on November 5, 2025: Now that Supermarket Simulator is out of early access, we've updated this guide to explain all the latest features related to pricing!
How to set prices
The first thing you want to do after purchasing a new license is to set prices for everything included in that license. There are a few ways to do this. The first way to set prices is to order items and then place them on the shelves. If you do this, A price list will appear on the edge of the shelf where you can click the left button to set the price..
A small pop-up displays the product's average price, a custom price text box, the option to set a discount, and the current market price. To set a price, click the price text box. Then enter your desired purchase price. When finished, simply Click ‘Confirm’ at the bottom of the pop-up.The price has been set.
This is a simple way to set prices when you've only unlocked a few new products, but it can get tedious as your inventory grows. But fortunately, there is a much more efficient way to set prices. Go to your computer and you will see an option called ‘Price’. There is a dollar sign icon.
You don't want to sell a product at a loss or price it too high above market value. Set your prices before you open the store in the morning.
When you click on it, You will see a list of all licensed items.With all pricing information. This includes cost, market price, when the market price last changed, whether the market price is increasing or decreasing, and options for setting prices and discounts.
You can remember which items have changed that day and easily and clearly see everything you have and what needs to be adjusted without having to track it in the store. whatever A red mark means that the market price has recently fallen.and whatever A green sign means that the market price has recently risen.. This is the price you will need to adjust for the day by entering it in the text box under 'Price' for that item.
What is the best price to set
While playing Supermarket Simulator, you will discover: There is such a thing as 'too high' or 'too low'. When setting product prices. If it's too high, customers will refuse to shop with you, but if it's too low, you won't make enough money to cover your costs and stay in business. overhead, Both can pose significant risks to the success of your store..
It may be tempting to take out a loan when you're in a bit of a tight spot; Debt can make a situation worse quickly.. If you're short on cash, you may have a pricing problem or are simply ordering more inventory than you can sell. Try solving the problem yourself.
With this in mind, you'll want to find the sweet spot where you can generate high revenue for each item and consistently attract new customers. One of the best ways is to evaluate the different prices associated with your product. This makes it easy to determine whether prices are set on the shelf or on the computer.
How to evaluate costs and market prices
There are two main things to consider when pricing an item. The first is the amount paid for the product, and the second is the market price of that product.
Since you can't buy products one at a time, you technically always buy in bulk, but as long as you sell most of what you have on your shelves, this isn't a problem. in other words, When setting a price, the cost listed on the item is the cost of the individual unit.It's not the bulk price you pay.
Every time a new product arrives If you don't set a price, it will automatically be set to your purchase price. of that item. This doesn't result in any returns, but it also doesn't result in negative returns. Likewise, the game warns you that a product is being sold without a set price, but it doesn't prevent that from happening.
Because you obviously don't want to break even. You will want to stay well above the price of the item. With this in mind, it's time to look at market prices. The bounce number under the discount option on the small shelf pop-up and the price listed under 'Market Price' on the computer.
In real life Market price is the average price charged by competitors.. Although Supermarket Simulator doesn't have much to do with your competitors, you can still see market prices and you'll want to take that into account. If you list your product at a price that is too high above market value, your customers will complain. You won't make any money if you shop elsewhere.
For beginners, One of the safest pricing options is to set your price a few cents below the market price.. This will ensure that your customers won't feel that your prices are too high and you will still make a steady profit. In general, you should aim to: Price your item about $0.20 above the market price..
If your inventory isn't going through as quickly as you'd like, you may still make a profit by setting your price below market value.
That means you too are free to Experiment with pricing until you find something that works. For you and your customers. As long as it is not significantly above market price, many customers will still be satisfied with their purchase. After setting the initial price, the most important thing is to observe the market.
When to change your prices
Just like in real life, once you first set your prices, you will find that they cannot stay the same. Sometimes market prices may change.You'll want to adjust your prices accordingly, either by increasing or decreasing.
If the market price rises, there is no need to raise the initial price. Lowering the prices of items whose market value has fallen is essential. If you want people to keep shopping.
Supermarket simulator tells you which items have fluctuated in market price that day.However, the easiest way to evaluate this is using a computer. In the 'Price' tab, items marked in red should be lowered in price, while items marked green should be raised in price.
As mentioned earlier, Pricing your item just below market price may be a safe choice.This is especially true for those just starting out. However, this is not always sustainable. As you expand your business, you may want to change your prices based on your customers, supply and demand, and current rates. Finding the perfect price for your item is ultimately rooted in experimentation.
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