One senior member Battlefield 6 The development team has mentioned the positive impact generative AI is having on game creation, which could foreshadow some further changes in the future. Battlefield 6 Players won't see assets created directly with the creation AI in the game, but that may change in time for DICE and EA.
It will be released this morning (October 10th). Battlefield 6 It's seeing massive player numbers, with over 747,000 concurrent players in the first few hours on Steam. This is to say nothing of its reception on PlayStation 5 and Xbox Series X|S. These numbers aren't all that surprising, considering how the game's two open beta periods broke franchise records about two months ago. That's over 420 million matches played, with over 92 million hours of play split between fans.
Battlefield 6's top developer praises generative AI
Although developers used generative AI in the “preparation” phase of development; Battlefield 6Any maps, characters, weapons, or other assets that players may see in the game are generated by AI. The announcement was made by Rebecka Coutaz, Executive Vice President of DICE and Criterion Games, two of the four development studios that make up the merged development team, Battlefield Studios. In a recent interview with the BBC, she praised the potential of generative AI as “very tempting.” Despite many members of the gaming community opposing this use, Coutaz added that the decision to use generative AI is not a matter of morality and that there is currently no way to integrate it into developers' daily work.
Rather, the use of this feature in the early stages of the game was implemented to give creative team members additional time and freedom to work on other planning aspects of the game. Games like 11 Bit Studios Alters Coutaz has been negatively impacted by claims of generative AI uses, many of which were similarly used to create “in-progress” assets that were not intended to be used in finished products. Coutaz embraces generative AI as a technological advancement that developers can use as a tool, not as a replacement. “If we can break the magic with AI, it will help us become more innovative and creative,” she explained.
The rise of generative AI in gaming is undeniable. A report from Totally Human Media last July found that about 20% of new games on Steam in 2025 will use generative AI, and about 7% of the total number of games on the platform will incorporate it overall. Most of these games were developed by small independent studios or solo developers rather than triple-A giants like those under the EA banner, and gaming enthusiasts will no doubt continue to debate the merits and potential risks of using them in the future.
- released
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October 10, 2025
- ESRB
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Ages 17+ / Blood and gore, intense violence, strong language, in-app purchases, user interaction
- developer
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Battlefield Studio
Source: BBC
