game stop The points system component of the Pro membership program, one of the last remaining elements that may be essentially synonymous with GameStop itself, will soon be shutting down. Each month, Pro members receive standard rewards like additional trade-in value, exclusive discounts, free shipping, extended returns, and rewards points. Rewards points earn you 2% back on all eligible purchases (20 points per dollar spent), allowing hardcore gamers to get additional games more cheaply over time. But that's it for now.
While this is undoubtedly disappointing, as this is an iconic aspect of GameStop's brand identity, it's worth noting that the identity has been in flux for a long time. The shift from physical to digital gaming has led to the closure of hundreds of brick-and-mortar GameStop stores across the country, leaving CEO Ryan Cohen looking to competitors like eBay for growth. somehow.
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GameStop Pro Membership Pro Points Ends July/August 2026
Either way, GameStop sent a memo to store employees this week detailing the changes, as confirmed and first reported by Kotaku. The memo states that new GameStop Pro members will no longer be able to earn Pro Points starting July 15, and that anyone who renews before then will have all existing points expire on August 15. That means GameStop Pro members with Pro Points must go to the store before that date to redeem those points.
Find the strange thing before the timer reaches zero.
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Find the strange thing before the timer reaches zero.
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Plus, GameStop Pro still costs $25 per year. This literally means that prices are getting worse for the same price. These changes may not be as detrimental as the Xbox Game Pass price increase, but it wouldn't be surprising to hear of people canceling their Pro memberships due to the loss of this core aspect of the program. Oh, and of course, since GameStop shuts down Game Informer in August 2024, those games will no longer be included in your membership either. Game Informer has also since reopened with new management.
The change raised concerns among GameStop employees, who were already frustrated with Pro membership issues and other store issues. Of course, this is not a consumer-friendly move and will be at the heart of the problem amid other economic difficulties in the gaming industry. Games are becoming increasingly difficult to handle, and this move coincides with that, among many other issues.
For example, the new version of Steam Deck is a lot more expensive than before, and it feels like only a matter of time before PlayStation and Xbox consoles also become more expensive again. New Xbox CEO Asha Sharma recently spoke about how the prices of the products needed to manufacture the console have risen dramatically. And as everything gets more expensive, other things like the GameStop Pro membership program are becoming less and less valuable. And that's before considering, it's actively getting worse with this change.
