youtube YouTube Premium has officially announced a price increase in the United States. These changes have already led many fans to cancel their subscriptions to the ad-free YouTube service.
YouTube Premium has become a popular addition to the platform for many users, allowing fans to watch videos from their favorite content creators without ad breaks. The monthly subscription service promotes the removal of ads from the platform as one of its biggest features, eliminating both pre-video and mid-roll ad breaks. YouTube Premium not only lets subscribers download your videos for offline viewing, but it also lets you add background audio to the YouTube mobile app while your device is locked. However, users who are now paying a premium will see a noticeable spike in subscription fees in the near future.
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YouTube raises YouTube Premium price
- YouTube Premium: $15.99/month
- YouTube Premium Family Plan: $26.99
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Pricing varies for mobile and desktop subscribers.
Many users have reported receiving a new email from YouTube confirming the YouTube Premium fee increase. Users who have subscribed to YouTube Premium through the platform's official website will soon see the monthly price increase from $13.99 to $15.99. Some fans who subscribe through third-party services like Apple have reported their rates are much higher, with one fan sharing that the premium plan will now cost $20.99 per month. This change also affects the pricing of YouTube Premium family plans, with group subscriptions increasing to $26.99 per month. YouTube hasn't confirmed the exact date for the price increase, but many have said the new prices will appear on their next bill.
The price increase for YouTube Premium has led to a growing backlash from fans who are angry about the price increase. Many subscribers confirmed that following the price increase, they canceled their YouTube Premium subscriptions as they did not want to support the company raising rates again. One fan also pointed out that YouTube's new pricing means some subscribers will end up paying more for a YouTube Premium subscription than they would for a monthly subscription to a streaming service like Netflix. The YouTube email did not confirm an official reason for the price increase, saying only that “we do not make this decision lightly.”
YouTube's new pricing for Premium comes as advertising on the platform has become the source of considerable controversy. Google made a major shake-up to advertising on its platform in March when it launched new, unskippable 30-second ads on its YouTube TV app. The platform has also made significant efforts against ad blockers in recent months. This has sometimes backfired and caused problems for YouTube Premium subscribers who use third-party apps to block ads.
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YouTube Premium's new prices are far from the only price increases to hit the popular subscription service in recent months. Netflix announced in March that it was increasing the price of its standard ad-free service in the United States from $17.99 per month to $19.99 per month. Disney+ has also seen several price increases over the past year, with the popular streaming platform confirmed to be merging with Hulu in 2026. Streaming services continue to rise in price each month, forcing fans to pay more for their favorite online content.
