EA, Take-TWO and CDPR were worried about the use of AI due to backlash.

Take-TWO InterActive and Electronic artSince many players feel strong dislikes for such solutions, they have recognized the use of AI technology as a multifaceted danger in game development. And some of the biggest rivals and the biggest rivals still see artificial intelligence, but carefully proceeds with the integration of everyday practices.

The first video game that utilizes content automation technology goes back to the 1980s. The developer first started experimenting with the first generation of procedures. But until the 2010s, such solutions actually got momentum and began to develop into a more sophisticated system. In terms of LLMS (LARGE LANGUAGE MODELS), the launch of the 2019 GPT-2 showed the same turning point and spawning projects as in 2019. AI dungeonThe potential of the creation AI has shown not only the level design, but also the potential to lead storytelling. Since then, the technology industry has used AI to produce solutions for creating illustrations, textures and voice among other types of media.

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The progress of this front does not show signs of speed slowing, but many vocal gamers basically oppose the idea of ​​the creation AI. Major developers and publishers do not forget about this fact, and have begun to recognize the use of GAI solutions as a good business risk. As mentioned by Jason Schreier of Bloomberg, Take-TWO's annual 10-k repetition of 2025 repeats describes AI TECH as a quick reconstruction of the game development, but it describes it as a potential reputation damage and other disadvantages. “The use of this new and emerging technology is in the early stages of the wider use of commercial use, and suggests social and ethical issues that can lead to the damage and responsibility of legal and reputation.”

Game publishers recognize ethical problems with creation AI

The 10K submission of the ELECTRONIC ARTS contains similar investor disclosure, and the company's adoption of AI tools is partially warned that it can cause reputation risks due to the “social and ethical problems” related to such technology. The statement suggests a wide range of concerns that AI can contribute to a wide range of job losses while relying on the credit and unpaid use of human artists' creative works. Despite these dangers and concerns, EA insisted that the video game industry would be AI's “big beneficiaries” over the years.

The risk of using AI in game development was previously discussed with other large names, including CD Projekt. Recently, in the investor presentation, co -CEO Michał Nowakowski said that it is “very difficult to” legal IP ownership. ” This constraint is the next game of the studio. Witcher 4I do not use such solutions.

The use of AI in game development does not show signs of slowing down.

Companies admit that these concerns are important, but they don't worry enough to slow the adoption of AI in the industry. On the contrary, more and more developers experiment and accept AI every year to replace developers and artists or increase productivity. According to recent studies by Market.us, the creation AI game market is expected to grow into an industry of $ 11.1 billion, up 10 times higher than 2023 by 2033.

Source: Market.us

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