Despite their prohibitively high annual launch costs, the $150 Ultimate Editions of EA Sports FC 27 and NBA 2K27 are already topping the pre-order charts.
As anyone desperately looking for RAM knows, gaming has become a very expensive hobby over the past two years. The industry has been hit particularly hard by the rising costs of game development, technology, and hardware components, resulting in consumers having to pay extra for controllers, consoles, subscriptions, and more.
It wasn't that long ago that we were all outraged about Nintendo releasing an $80 game on the Switch 2, but sadly this has become the norm for triple-A releases. EA and Take-Two recently announced $150 editions of EA Sports FC and NBA 2K27, which unfortunately appear to be doing very well.
EA Sports FC 27 and NBA 2K27 topped the charts with their $150 editions.
Don't be surprised if other publishers start to follow suit.
The reveal of NBA 2K27 and EA Sports FC 2027 earlier this week came with a nasty surprise: they both had premium editions that cost a whopping $150. The Ultimate Plus Edition of EA Sports FC includes 10,000 FC Points and 5 Season Premium Passes, while the NBA Ultra Edition includes 35,000 VC, the Season 1 Pro Pass, and the Summer Season Pass Pro Pass bundle.
Considering all the fuss about the price of GTA 6, you'd think these expensive editions would suffer, but that's not the case at all. NBA's Ultra Edition is in second place on the US PlayStation Store's pre-order charts, with EA Sports FC right behind in third place. In UK stores, EA Sports' Ultimate Plus Edition actually beat out GTA 6 for first place.
Both the standard editions of both games are further down the chart, suggesting that many players are opting for the most expensive versions.
It's not just the PlayStation Store. On both the UK and US Xbox stores, the Ultra Edition of NBA 2K27 came in third place, behind the premium editions of Modern Warfare 4 and GTA 6. The $150 price tag certainly won't deter most players, and in fact it seems to be the preferred option overall.
This isn't really surprising considering the audience's devotion to and purchasing tendencies for these games, but the immediate success and acceptance of the $150 edition is a scary addition to an already overpriced industry. I hope you all are ready to see more of this in the future, because the NBA and EA Sports have proven that this is possible.
NBA 2K27
- released
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September 4, 2026
- developer
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visual concept
- multiplayer
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Local multiplayer, online multiplayer, local co-op, online co-op
