EA is delving deeper into the world of in-game advertising with the launch of a new platform, EA Advertising. The company has run in-game ads on some of its major titles in the past, but EA Advertising will make it easier for brands to showcase their products in select EA games.
This isn't the first time EA has shown interest in using video games as a form of advertising. EA's inclusion of ads in its games has been a big focus of the company for several years now, but this new platform is the most substantial move the company has made to bring this concept to the forefront.
GTA 6 boss comments on potential product placement in game
Amid rumors that Grand Theft Auto 6 could feature advertising, an executive has come forward to reveal the developer's approach to such deals.
EA's advertising platform wants to make in-game advertising a more immersive experience for brands and players.
Currently, the EA Advertising page on the official EA website clearly highlights the company's live service sports titles. sims 4 are some of the games gaining traction with the service, but EA Advertising's main goal appears to be reaching companies looking to insert ads into the publisher's various sports-focused games. There are plenty of popular EA franchises out there, but the company has become known for its roster of popular sports series, so targeting them isn't all that surprising. games like EA Sports FC, Madden NFLand skates Some of the franchises being promoted as potential interactive billboards for businesses to utilize include:
Drag weapons to fill the grid
start
Drag weapons to fill the grid
EasyMediumHard
The EA ad specifically targets “in-game integration.” Features such as sponsored replays, in-game media banners featuring company logos, and custom brand-focused apparel are some of the things EA Advertising hopes will attract companies to its platform. This is already happening with live, televised sporting events, so it makes sense for EA to see this advertising approach as a way to create more immersive sports games.
However, this too is controversial. Video game advertising has been a divisive topic among gamers for years. Some people find this method invasive, but others don't mind. It's currently unclear whether EA will allow players the option to turn off in-game ads. Even though this would be a solid compromise, it's more likely that companies will leave advertising a required feature that can't be customized. Especially since the company will invest so much in using the platform.
Who is that character?
Check out the silhouette before time runs out.
start
Check out the silhouette before time runs out.
Easy (7.5 seconds) Medium (5.0 seconds) Hard (2.5 seconds) Eternal Death (2.5 seconds)
This is a new platform for the company, so it will be interesting to see what happens to EA advertising as it becomes more frequently used for EA published games. The company claims that the ads will be implemented in a way that won't be intrusive to players, but only time will tell if that's actually true. EA's handling of its live service titles has been as divisive as the subject matter of its in-game advertising. It's common to hear about EA shutting down other games, and adding more advertising into the mix might not help the company's image.
Source: EA Advertising
