Last month, Nvidia unveiled DLSS 5 with AI-powered photorealistic lighting and material creation. However, looking at the shared video, it appeared to be an AI-generated filter over the gaming footage. As you can see, the internet had a field day with the meme.
But if you watch the video again on YouTube, you'll see that it's been taken down, at least as of this writing, with a note that says, “This video contains content from La7, who has blocked it in your country on copyright grounds.” YouTube's copyright strike system has been criticized for being full of loopholes, but this case might just take the AI-generated cake.
I am now on DLSS 5
Italian news channel La7 appears to have used some of Nvidia's footage in its coverage, but instead of naming Nvidia, it claimed that all online footage from the DLSS 5 showcase belonged to that channel. Many YouTubers reported the video showing that the showcase had been removed, and Nvidia's original video announcing DLSS 5 was also blocked.
There's definitely something a bit comical about it, especially considering that no one liked how Nvidia presented DLSS 5 as an AI filter that took away the game's original art style and changed the look of the characters.
Nvidia CEO calls backlash against DLSS 5 “completely wrong”
Nvidia CEO Jensen Huang responded to the backlash he received during the DLSS 5 showcase.
NikTek's tweet about this fiasco included many comments from YouTubers about how their videos were removed due to copyright infringement. It's unclear how YouTube allowed this to happen, and especially not from Nvidia. Perhaps an automated system. It will be fixed soon, but it shows how unpredictable the platform can be when it comes to these issues.
Naturally, everyone is confused about the situation. “How can you make this so messed up? Literally why would you allow someone to claim ownership of a video they didn't even make?” asked NikTek in the comments of his post. Honestly, I have the same question.
There is a website that offers “DLSS 5 Anything” so you can find out what NVIDIA thinks it should look like.
There are websites that apply NVIDIA's DLSS 5 filters to everything, but be careful what you see. It's almost certain that you won't like the results.
