PvP games have always had a certain reputation. For many casual gamers, that space is reserved for games that aren't always attractive, but rather intimidating. Because it's dominated by skill gaps and players who spend significantly more time on one game than others. That perception has only grown stronger as competitive gaming continues to evolve, rewarding dedication, usually at the expense of accessibility. But what happens when a series like this comes out? Cookie RunKnown for its charm and accessibility, we're jumping into the fray and rethinking what it feels like. It seems Cookie Run: Oven Smash We're trying to do that to give players of all different preferences the feeling that they're actually good at PvP games.
GameRant recently interviewed Cookie Run: Oven Smash Game director Wonyoung Lee talks about the challenge of achieving a long run. Cookie Run Transform your franchise into a real-time PvP environment. As Devsisters takes the IP into a new genre with a variety of modes built around fast-paced competitive combat and short matches, Lee provided insight into how the team is approaching competition in a way that's consistent with the series' identity while embracing the intensity that PvP often requires.
CookieRun: OvenSmash wants to make PvP more engaging.
One of the biggest challenges in moving such a welcome and fun-filled IP is: Cookie Run We're trying to maintain a balance between identity and competition in the competitive space of PvP gaming. Taking everything into a battle arena format brings expectations that don't always match what players associate with it. Cookie RunThis is especially true when the fun of PvP depends on player skill. For Wonyoung Lee, the challenge wasn't just creating a competitive game. Oven SmashBut figuring out how that competition can still make you feel like you belong in the field is Cookie Run universe:
“We started like this: Cookie Run Because it is an IP and a new battle arena genre, it can be intense. But how do we make it? Cookie Run? How do we stay in style? Cookie Run With fierce competition? And how do we evolve? Cookie Run Do you participate in PVP games? “That’s what we’re most focused on.”
But developers can't hope to succeed if all they've done is layer their IP on top of someone else's idea. At first glance, it's easy to think so. Cookie Run: Oven Smash That's exactly what we're doing. Naturally, the upcoming mobile title has been compared to other battle arena games like Supercell's game. Brawl StarsIt's easy to see why. Bright, stylized characters, quick matches, hero-based design, and team-based PvP focus all reinforce these comparisons. But Devsister’s goal is Oven Smash It couldn't compete with other games or games like: Brawl StarsSpecifically — instead, “We thought a lot about why people like this particular game.”
In the end, it ultimately comes down to the study of what to make. Cookie Run: Oven Smash It's unique among other PvP games. Again, games in this area often rely heavily on player skill, which can create a barrier for those who aren't ready or willing to commit to that level of gameplay, or don't have the time it takes to get there. Lee pointed to this gap as one of the biggest things the team wanted to address when thinking about what makes it. Cookie Run: Oven Smash It feels different:
“I think that the more advanced players and experienced players there are, the more PvP games lose to those players. Little things can snowball, and those factors can make the game boring. Differences in skill can make a big difference. If the skill cap is too high, it can be burdensome for some users. So, we focused not only on the user's skill but also luck, so even if the user is not skilled, they can use various modes and gimmicks in the game and still overcome them. Difference.”
What makes it Cookie Run: Oven Smash What stands out, then, is how it redefines the idea of fairness in PvP gameplay. Instead of considering balance as strictly rewarding the best players, Cookie Run: Oven Smash It seems like they're looking for ways to keep players engaged even when their skill level doesn't perfectly match the other players. This doesn't automatically trivialize skill caps, but it introduces enough variation that the outcome doesn't always feel like it's decided before the match even begins.
This idea feeds directly into how Lee sees the game's potential place in the genre. Rather than simply competing with existing PvP games Cookie Run: Oven Smash is trying to rethink who the game was actually made for in the first place.
“Yes, I think it can be done. I really like the PVP genre itself. Playing PVP games can still be stressful. It's fun, but it's hard to play for a long time because you're not satisfied with some matches. I think it's because the players who stay in PVP games are really hardcore users. And we thought that non-hardcore players should be able to enjoy PVP games as well. We thought maybe we could bring these two types of users together. The new us are better than others and want to make PVP “I wanted to become a new standard for the genre.”
Bringing these two audiences together is where the idea becomes more ambitious. PvP games tend to narrow over time, with experienced players increasing their skill level in a way that makes it difficult for other players to stick around. if Cookie Run: Oven Smash If we can maintain a space where both groups can feel a sense of belonging, we can do more than simply carve out a niche, and may even change the way we approach accessibility in competitive gaming.
For Lee, that vision is ultimately rooted in something much simpler than genre expectations or design philosophy. “I want a lot of players to come to our game and invite their friends, and I don’t want it to be just a short match. I want this to be a game they want to invite other people to and play with their friends,” he said. Devsisters believes in achieving that. Cookie Run: Oven Smash It should be a game for everyone, and a little bit of accessibility can go a long way.


- developer
-
Press A
- publisher
-
Devsisters
Cookie Run: Oven Smash will be released globally for iOS and Android on March 26, 2026.
