According to recent reports, both playstation Xbox is increasingly incorporating generative AI into its game development workflow, despite controversy surrounding its use. Data also shows that the use of generative AI in game development is growing rapidly, but major players like PlayStation and Xbox have been cautious about adopting it publicly.
According to a recent analysis, one in five games on Steam currently uses generative AI. This isn't particularly surprising, as Valve's store is one of the largest platforms for indie titles. Indie developers also face less pressure than major video game companies when it comes to using AI. Nonetheless, two of the biggest companies in the industry seem to be planning to adopt the technology for game development despite the ongoing stigma surrounding it.
PlayStation is looking for AI artists, and Xbox is reportedly using generative AI on major franchises.
According to a report from The Game Post, a newly formed first-party PlayStation studio called Dark Outlaw Games was looking to hire a concept artist with experience in generative AI tools like Midjourney and ChatGPT. Meanwhile, insiders claim that Xbox has already begun integrating similar AI tools into Halo Studios' workflow, using them to build worlds and improve various aspects of the upcoming game. halo Splitting Art. This shift to generative AI comes at a time when many gamers remain skeptical about the technology, believing it could lead to lower quality content in AAA games.
Previously, several major video game companies, including Take-Two, CDPR, and EA, have expressed concerns about using generative AI tools, largely due to fears of a backlash from fans. However, Nintendo has taken a firm stance on the technology, with Shigeru Miyamoto confirming that they have no plans to use AI. Meanwhile, many developers described these tools as “useful,” and some admitted they were difficult to resist. For example, key Battlefield 6 Leader recently called generative AI a “seductive” tool, but said the team did not use it to generate any part of the game's art or assets.
It's worth noting that unlike PlayStation's Dark Outlaw Games, which is publicly seeking AI experts, Xbox hasn't confirmed the use of AI in Halo Studios' game development. But with parent company Microsoft planning to invest billions of dollars in AI-based tools and technologies, it seems likely that its Xbox studios will soon adopt them to cut costs or improve development efficiency. What remains unclear is how gamers will respond to these changes, and whether the increased presence of AI-generated art in games will harm the industry or help advance it.
Source: Gaming Post
