GameScom Latam It is happening now. The 2025 records the second annual showcase of the Latin American version, the largest convention in the industry. During that period, the four -day festival held in Sao Paulo, Brazil, saw a record number with 330,000 attendees last year. The GameScom Latam 2025 is now firmly established as a major meeting with the ambitious indie developers and players of the region along with a large publisher and other notable outlets.
At this year's show, Game Rant talked more about the influence of the showcase and the importance of the entire business with GameScom Latam CEO. Steinberg emphasized Latin America's mobility in the game market, and discussed how to showcase the fertile basis for all local developers and the fertile basis for major game publishers and investors around the world to recruit new talents.
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The unique location of the Latin American game market
Steinberg responded to his thoughts about why Latin America's market is so important and special.
One: The number of gamers we have. More than 350 million people are more than 280 million in North America than about 280 million in North America. Of course, North America's purchasing power is much higher due to economic conditions. But I think everyone knows that Europe and North America are reaching saturated points. So where will the new market expand? Asia has a lot of limitations, so it is a clear choice.
Steinberg details the second element, saying, “Studio and publishers finally realize that we are Western culture in many ways. Although we are not classified as it is, it has most of the taste and different forms, which is essential for the creation of a new game that will attract the audience.”
In addition to all the ripe potential for the creativity of the region, Latin America pointed out that the exchange rate is convenient between Europe and the US time zone and the exchange rate is good. Steinberg also said, “People really really I want to make it. This show is big because it is huge for experts here. For example, ID@Xbox booth thinks there are two or three games selected here last year. So it was happening, it happened for a while and would happen more and more. “
GameScom Latam provides a perfect way to connect to local developers, global publishers and investors.
There are many good opportunities for local developers to connect with them with companies such as companies such as companies that appear in both Steam, Bethesda, Nintendo and GameScom Latam. Steinberg explained:
We don't have a big publisher here, so I think the publisher is a win -win situation where we can benefit from our talents. I usually speak to experts and investors, “If you don't come, I waste money.” Very simple.
Steinberg said, “If you think you will meet the developers who meet elsewhere in the world, it's not too expensive.It's not too expensive. It's important to say that too expensive and more foreigners should not come here. In the game environment, the place of Showa Latin America is bright.
